About Us



DNA Lifestyle™ was conceptualized by two partners out of sheer passion for luxury and aesthetic beauty. Dimple Bhatia, a CPA and CFA from the US, worked in the financial industry for over a decade & a half in USA & Dubai but always aspired to start her own manufacturing for perfumes & cosmetics decided along with her partner Atul Jain - MBA from Delhi who, from a very young age worked with his father who was a chemist and manufacturer of perfumes & cosmetics, learning the nuances of manufacturing to start their own company in 2018 and thus DNA Lifestyle™ was created as a Lifestyle concept providing offerings ranging from Attar Perfumes, Color Cosmetics, Skin Care, Essential Oils, Personal Care products such as Hand Sanitizers, Hand Washes, etc. and many more in Color Cosmetics.

The first of the many offerings of the Company is DNA Perfumes - Our motto is to provide affordability without compromising quality. DNA attars and perfumes are bling, classical, couture. It’s our imagination manifested in reality for all to experience. DNA is a convergence of style presented as inspiring perfume creations for both men and women of all ages. IF IT’S OUT THERE, DNA PERFUMES WILL BRING IT TO YOU.

SAFE+™ is the next offering providing a range of Hand washes and Hand Sanitizer Cleanser, both in liquid and gel formulas catering to the growing needs of the country given the changing lifestyles.

Dua™ Essential Oils is the range of oils which are used either in diffusers, personal healing or for health purposes offered by DNA Lifestyle as its new and upcoming range.

Womanstory™ as the name states are skin care, grooming and color cosmetics range for the woman of today, for all ages, since we know how to make women feel ageless.

Manstory™ is men’s grooming range which appeals to men, both masses and classes as we are offering products appealing to all segments of our vast country.

Partners of the Company are forward looking and believe that through automating the production, which has been applied largely at DNA Lifestyle™, will steer the business to grow into a world class unit, proudly manufacturing India's favorite beauty and personal care products.

We are coming up with more range of products and offerings so stay tuned and keep following us on social media. Our handles are Dnalifestyle.perfumes on Instagram and Dnalifestyle.perfumes on Facebook.